What Is Email Marketing? Definition, Tips, Best Practices, Benefits, and Examples

Email marketing is any marketing strategy that involves the sending of commercial emails to a group of customers or prospects. Technically, email marketing also covers one-on-one communication, like messages sent to solve a specific customer query.

As brands try to strengthen relationships with their customers via digital channels, it is important to find effective and cost-optimized techniques. Email marketing ranks high on this list, owing to its massive reach, ease-of-use, and proven returns. According to some estimates, marketers can even unlock up to $38 in value for each $1 invested in email marketing.

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Approximately 3.9 billion people worldwide use email every day for communication, and no other platform comes close to having this number of daily active users. Are you leveraging the potential of email marketing in your business strategy?

Don’t miss out on the opportunity to connect your brand with the right customers at the right moment and increase your sales. Enlist Thrive Internet Marketing Agency’s goal-driven email marketing services and let us set up an email campaign that fits your business objectives perfectly.

Services

For the past 14 years, I’ve been working in the email marketing industry. First for a digital marketing agency and then I set up EmailToolTester. My goal with this website was to make this powerful technology accessible to marketers who don’t want to invest hours and hours combing through the forest of emailing services.

Tons of price plans, complex-looking email automation, differences in deliverability rates… It can be hard to select the best newsletter tool. This is why our team has put together a selection of the best solutions currently available, all meticulously tested and organized by ranking.